Movie set to be hybrid of live action and animation.
Sega Sammy Holdings Inc. has migrated into a different arena in the entertainment world.
In an interview with President and CEO of Sega Sammy Holdings Inc., Hajime Satomi discussed the history or Sega and the company’s future.
One question sticks out:
On the innovation angle, what kind of next-generation concepts are Sega Sammy working on?
Sega Sammy Group is currently planning with Sony Pictures to create a live-action and animation hybrid “Sonic the Hedgehog” movie scheduled for release in 2018. Like with this CG animation production, we would like to expand our business into other entertainment areas beyond what we are currently involved.
This is not the first time Sonic the Hedgehog has been animated. Two feature series’ were created in the early 90’s by DiC and featured the voice talent of Jaleel White (Steve Urkel on the sitcom Family Matters).
This exciting news will once again stir the pot regarding Nintendo IPs migrating into cinema again. Perhaps we could see an old rivalry reborn between Sega and Nintendo for box office dominance. Time will tell.
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